Sunday 16 March 2014

Modern Lifestyle is synonymous with Luxury and Comfort

When you are planning to invest in real estate in Chennai, there may be multiple things that run in your mind. The kind of property, location, brand, pricing, returns and several other attributes determine a purchase decision. But, people today are in a lifestyle that is so very different from the kind that the city or even the country may have witnessed two decades ago. It is perhaps the lifestyle, purchasing power, education and influences of West that demonstrate changes on real estate buyer preference and construction styles. This trend is not just observed with flats or homes for sale but also with properties to rent in Chennai.



Defining modern lifestyle

A few years ago, Chennai like most other metros and Tier I cities of the country was home to conservative industries that guaranteed job security and perfect work-life balance but purchasing power of people was then not quite as much as it is today. The advent of new-age industries like Technology and Software Services and international engineering and automotive majors has not just opened up abundant employment opportunities but also increased the purchasing power of people considerably. With increased affordability comes the need to lead a happy, luxurious and comfortable lifestyle. Real estate in Chennai in the last two decades is an example of such a transformation.

Expectations of the modern investor


The modern investor is keen in owning or renting a home that comes with all amenities needed for an urban lifestyle. Amenities today include fitness center, club houses, swimming pool, sports courts, recreation centers and adequate retail and medical facilities. These more or less complete the immediate circle of needs and cater to the lifestyle he so desires. People are not just seeking these amenities in homes or flats for sale but also in properties to rent in Chennai simply because lifestyle requirements far exceed most other preferences today.



Lifestyle denotes comfort

Gone are those days when people stepped out and searched for swimming classes or gyms in the surrounding areas. A lot of time was utilized in commuting between each destination. Today, builders that constitute real estate in Chennai are building residential communities intact with all necessary amenities for the demanding customers. This has emerged into a popular trend because these facilities signify comfort. They are not luxurious needs but offer a life of convenience and balance. Even properties to rent in Chennai have these facilities in-house because such is the demand for lifestyle homes.

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